Supermarkets are pricing fresh fruit & vegetables up to 500% higher than the cost of production, but the grower who supply the supermarket say they are not breaking even! A fruit grower from Hawkes Bay said he is getting the same for his apples he was paid 12 years ago, .50cents kg- when the same apples are sold in the supermarket for $ 4 kg.
Retailers appear to be the only ones profiting.
By supporting your local growers you are helping them to keep there cost down and you in return receive the best price available in the market place.
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