Growing Strong

A great episode to watch on the 17 July. On Whangarei Farmers Market, how it all began.
Supermarkets were dictating the prices, meanwhile the small to medium growers were trying to cope with the changes. The future is now not trying to supply the supermarkets and the auction system that has gone, this only leads to selling at a farmers markets. The public does have a choice, and the supermarkets biggest concern is the price. Buying quantity and not quality against the farmers market where you have direct contact with the grower with there quality. Whangarei farmers market have proven that the consumers like to have the choice where to shop (due to the 6000 shoppers they have each week) the supermarkets are no longer a threat to the growers.
This is worth the watch on ondemand and would like to hear your opinion.